Which feature allows content to be localized for different languages in Sitecore?

The ability to localize content for different languages in Sitecore is achieved through the use of language variants. This feature allows developers and content editors to create and manage different versions of content for various languages directly within the Sitecore content tree. Each language variant can have its own unique content, ensuring that audiences in different regions receive information in their preferred language.

Language variants work by associating different languages with the same item in Sitecore. For example, if you have a content item for a webpage, you can create variants for English, French, and Spanish. Each variant can have tailored messages, formats, and terminology that resonate with the cultural and linguistic preferences of the target audience. This localization capability enhances user experience and engagement by providing relevant and accessible content.

In contrast, the other options focus on different functionalities. Content personalization targets specific user segments based on behavior or attributes but does not provide the localized content framework. The Experience Profile gathers analytics about a user's interactions with content, which is more about user behavior rather than content variations across languages. Data templates define the structure and fields for items but do not directly manage language-specific content. Thus, language variants stand out as the correct feature for localization in Sitecore.